6 celebs MIJO has shot in the last year and what we learned

Neil Patrick Harris. Andrew Yang. Bobbi Brown. Woj. JWOWW. Scott Galloway. Six very different personalities we’ve worked with over the last year. The common thread: finding what makes each person interesting and building creative around it.

1. Neil Patrick Harris: Have a shared mission.

Both NPH and MIJO wanted to create something genuinely entertaining and slightly weird. More importantly, NOT a product shill. Neil’s comic timing and commitment helped turn Noble Mobile’s message into magnetic storytelling. From the “Life” brand film to “Neil Goes Deep,” we built a whole world of content around his character. He was actively involved in the creative development and relentless about making it the best performance it could be.

2. Andrew Yang: Start with what they believe, then add something unexpected

With Yang, we connected Noble’s proposition to a bigger conversation about our relationship with our phones. Yang is known for being seen around town, so our script gave him a familiar platform to deliver his message, grounded in everyday city life. But Yang also believed in the power of a good laugh. So we made it funny and unexpected, with him knocking phones out of people’s hands on the streets of New York.

3. Bobbi Brown: Lead with the personal truth.

Bobbi is the founder of Jones Road, but she’s also a foundation stick skeptic. A hater, as they say. That made her the perfect person to tell the Jones Road Foundation Stick story. Her skepticism gave us a compelling starting point. Often the most interesting thing about a founder’s story is a personal pain point they created a solution for. We brought this to life by having Bobbi pen letters to fellow haters inviting them to try the new stick.

4. Woj: Bring bonus ideas, let them create with you.

Woj famously retired after a career that kept him on his phone all the time. That made his story a natural fit for Noble. We had a script, which he crushed in an hour, so we had extra time. Always come prepared with a second script idea! Woj is also known for dropping “bombs” that rock the sports world, usually a trade announcement or major news update. We had him deliver a Noble-themed “Woj bomb,” and he cowrote the spot himself. Watching him write it in real time on set was epic. Come prepared, but stay open. The person in front of the camera might have the best line.

5. JWOWW: Understand their signature delivery.

For JWOWW, we called back to the duck phone from Jersey Shore. Her fans know it. They love it. We also wrote the scripts with her body language in mind. We know how JWOWW delivers an iconic line, and anticipated that the delivery would be just as important as the words. We made sure we got it all on camera. She absolutely killed it, every idea we tossed at her.

6. Scott Galloway: Keep it simple, then let them rip.

Scott’s only line in the hero spot was “Use phone less. Get paid more.” Brutally blunt, purposefully precise. We finished the planned scripts in about five minutes. But Scott was launching a book that month and had a ton of material on his mind. We kept the camera on him and let him rip. One spot became more than 12 assets, including hilarious and unhinged outtakes that were sort of better than our scripts.

We work with celebs across productions of very different sizes. Our job is to bring out their unique character and make the most of the time together. Films, shorter stories, photography, social content. Lots of useful assets that align with their story.

The production size and budget are always flexible. The attention we give to who they really are is unwavering.