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MIJO and Digital Bodega team up for Carver Bank film shoot

MIJO Team

MIJO and Digital Bodega teamed up for a two-day Carver Bank film shoot in Harlem. The production brought together Carver staff, local small business owners, Carver customers, and aspiring entrepreneurs, grounding the work in the people and communities the bank serves.

Director Luis Servera, executive producer Iasmel Vasquez, and cinematographer Jeremiah Overman led the production. Original New York City B-roll shot on Kodak film across three boroughs added texture and a layered, vibrant view of the city. The team worked with New York City-based educator Verta Maloney, who curated a class of aspiring entrepreneurs to bring their perspectives and ambitions into the story.


Edward Winter shot campaign portraiture featuring participants from the production alongside talent cast on the street. MIJO’s social content team was on hand throughout the shoot, developing and shooting spontaneous ideas for organic social.


The shoot created a library of content for Carver’s brand film, website, social channels, and product advertising.

Explore the Carver Bank case study for more on the film and MIJO’s Dream Forward rebrand.

MIJO is an independent creative agency in New York City specializing in street-level thinking and world-class craft. We bring art, culture and technology together to create campaigns, films and design for tech and lifestyle brands. Connect with MIJO on LinkedIn or .

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