News
MIJO Launches a Woj-Bomb Campaign for Noble Mobile With Adrian Wojnarowski Ahead of NBA Trade Deadline
MIJO Team
MIJO built Noble Mobile’s campaign with Adrian Wojnarowski around a Woj-bomb-themed teaser and reveal which dropped in the hours before the NBA trade deadline, followed by a film in which he explained the partnership while walking through New York City and enjoying life without his phone. Ironically, the entire campaign was filmed on iPhone, flexing MIJO's mobile production capabilities. Daryn Deluco directed the campaign.
MIJO is an independent creative agency in New York City specializing in street-level thinking and world-class craft. We bring art, culture and technology together to create campaigns, films and design for tech and lifestyle brands. Connect with MIJO on LinkedIn or .
![](data:image/svg+xml,<svg display="block" id="1643301626" role="presentation" viewBox="0 0 460 132" xmlns="http://www.w3.org/2000/svg"><path d="M 169.939 125 C 166.63 125 163.984 122.33 163.984 119.059 L 163.984 6.181 C 163.984 2.88 166.66 0.24 169.939 0.24 L 204.528 0.24 C 207.837 0.24 210.484 2.91 210.484 6.181 L 210.484 119.059 C 210.484 122.36 207.807 125 204.528 125 Z M 327.937 62.59 C 327.937 28.145 355.939 0.21 390.468 0.21 C 424.998 0.21 453 28.145 453 62.59 C 453 97.036 424.998 124.97 390.468 124.97 C 355.939 124.97 327.937 97.036 327.937 62.59 Z M 381.084 62.59 C 381.084 67.751 385.295 71.952 390.468 71.952 C 395.642 71.952 399.853 67.751 399.853 62.59 C 399.853 57.429 395.642 53.229 390.468 53.229 C 385.295 53.229 381.084 57.429 381.084 62.59 Z M 313.68 0 L 279.091 0 C 275.782 0 273.135 2.67 273.135 5.941 L 273.135 78.583 C 273.135 80.773 271.451 82.663 269.255 82.753 C 266.939 82.843 265.014 81.013 265.014 78.703 L 265.014 67.631 C 265.014 64.9 262.819 62.71 260.082 62.71 L 223.417 62.71 C 220.68 62.71 218.484 64.9 218.484 67.631 C 218.484 76.632 218.875 85.544 222.424 93.915 C 225.733 101.686 230.997 108.647 237.644 113.898 C 246.517 120.919 257.736 124.85 269.075 124.82 C 297.017 124.82 319.666 102.226 319.666 74.352 L 319.666 5.941 C 319.666 2.67 316.959 0 313.68 0 Z M 107.046 0.21 C 97.813 -0.12 89.12 2.04 81.541 6.031 C 79.225 7.261 76.488 7.261 74.202 6.031 C 66.652 2.04 57.93 -0.12 48.696 0.21 C 21.325 1.2 0 24.394 0 51.698 L 0 119.029 C 0 122.33 2.677 124.97 5.955 124.97 L 20.603 124.97 C 20.603 124.94 40.515 124.94 40.515 124.94 C 43.823 124.94 46.47 122.27 46.47 118.999 L 46.47 46.477 C 46.47 44.467 47.854 42.607 49.839 42.277 C 52.365 41.857 54.561 43.807 54.561 46.267 L 54.561 118.999 C 54.561 122.3 57.238 124.94 60.516 124.94 L 95.106 124.94 C 98.414 124.94 101.061 122.27 101.061 118.999 L 101.061 46.477 C 101.061 44.467 102.445 42.607 104.43 42.277 C 106.956 41.857 109.152 43.807 109.152 46.267 L 109.152 118.999 C 109.152 122.3 111.829 124.94 115.107 124.94 L 149.697 124.94 C 153.005 124.94 155.652 122.27 155.652 118.999 L 155.652 51.698 C 155.712 24.364 134.387 1.17 107.016 0.21 Z M 438.021 11.312 L 438.021 2.13 L 434.592 2.13 L 434.592 0.24 L 443.495 0.24 L 443.495 2.13 L 440.067 2.13 L 440.067 11.342 L 438.021 11.342 Z M 444.939 11.312 L 444.939 0.24 L 447.345 0.24 L 448.909 5.821 L 450.473 0.24 L 452.94 0.24 L 452.94 11.342 L 451.105 11.342 L 451.105 3.181 L 449.421 9.181 L 448.368 9.181 L 446.684 3.181 L 446.684 11.342 L 444.939 11.342 Z" fill="rgb(0, 0, 0)" height="125px" id="d9D7Wg_0X" transform="translate(3.5 3)" width="452.99998308421186px"/></svg>)
← All articles