MIJO and Noble release “Tree,” the first film in “Neil Goes Deep” with Neil Patrick Harris

Following the release of “Life” earlier this week, which has reached 2 million views and over 25,000 shares, MIJO and Noble Mobile introduce “Tree,” the first film in “Neil Goes Deep.” The series of comedic shorts follows Neil Patrick Harris as he becomes increasingly absorbed in ordinary things. Together, the films invite people to rediscover what deserves their attention beyond a screen.

In “Tree,” a tree earns Neil’s admiration for turning orange without worrying what the other trees will think. He gives the observation the gravity of a major philosophical breakthrough. The film closes with a simple invitation: Less Phone. More Life.

“The benefit of spending less time on your phone is more time for everything you love,” said John Limotte, cofounder and CEO of MIJO.

“Neil was very involved in the creative development and the strategy,” said Mike Chatfield, cofounder and Chief Creative Officer of MIJO. “He wanted this to be entertainment.”