NEIL PATRICK HARRIS FOR NOBLE

Noble Mobile rewards people for spending less time on their phones. To introduce Neil Patrick Harris as its new investor and brand ambassador, MIJO helped launch the next big thing: Life.

“Life’s Looking Up” gives everyday life the product launch treatment. With Neil’s comic timing and conviction, we made the world beyond your screen feel like something worth getting excited about. An invitation to look up, wrapped in the familiar hype of a tech launch.

We supported the launch with “Neil Goes Deep,” a series of short films in which Neil pays close attention to the ordinary things we tend to scroll past. A handshake. A park bench. A cloud. Small moments become wonderfully absorbing discoveries. When you put your phone down, you have more time to notice these things.

MIJO shaped the strategy and creative across film, social content and the campaign website. Neil was actively involved in the creative development, helping elevate the campaign into entertainment.