OFFLINE PARTY

OFFLINE is a no-phone party built around a simple idea: put the screen away and make real connection the main event. MIJO created the brand identity and brought it to life across the website, posters, wheatpasted street campaigns, video content, and the event experience itself.


Inside the party, we made “Touch Grass” physical through an immersive art installation and portrait experience that captured guests fully in the moment.


We also collaborated with the Pivot Podcast Tour on a series of phone-free afterparties, created content with Scott Galloway, and brought him into the Brooklyn edition of OFFLINE. The result was a living brand designed to be experienced in person.

Industry

Tech, Telco

Year

2025

Scope

Branding, Design, Video, Energy Marketing

OFFLINE wordmark over a crowded dance floor.
Guests dancing together at an OFFLINE no-phone party.
OFFLINE poster design with stacked typography and a smartphone graphic.
A grid of black-and-white OFFLINE posters on a street wall.
An OFFLINE party guest wearing branded eye-covering stickers.
Party guests touch real grass inside the OFFLINE installation.
Andrew Yang holds a Touch Grass T-shirt at an OFFLINE event.
Press coverage and portraits from OFFLINE's Touch Grass installation.
A collage of OFFLINE party guests and Noble Mobile graphics.