READYLUCK

We created a bold new brand strategy for Readyluck, a luxury wedding photography collective in New York City. Our work tapped into the audience’s disdain for “stuffy luxury” and sought to redefine what photography can look like for high-end weddings. The work included brand identity design, web design, and motion design.

Industry

Weddings, Photography

Year

2025

Scope

Brand Strategy, Identity, Web, Motion

Readyluck tote bag with oversized black-and-white typography.
Readyluck photography website shown on a phone and desktop screen.
Readyluck website with joyful wedding photography and editorial typography.
Readyluck wedding story page with a photographic gallery.
Readyluck's oversized abstract black-and-white typographic pattern.
Readyluck branded matchboxes and printed packaging.
Readyluck brand guidelines for strategy, voice, identity, color, type, and graphic elements.