UNDER ARMOUR
Industry
Sportswear
Year
Various
Scope
Athlete Films, Social Content
We helped Under Armour bring performance apparel to life through athlete films and social content. The work put the people wearing the product at the center, connecting the brand’s RUSH and RECOVER collections to the routines, effort and recovery behind elite sport.
Featuring Fernando Tatis Jr., Natasha Hastings, Cam Newton, Chloe Logarzo and Ozzie Albies, the films moved between baseball fields, running tracks and training sessions. Athlete perspectives, product storytelling and motion graphics carried the work across widescreen films and vertical social edits.
The work (created by MIJO team members before MIJO) also included UA 360, a workout content series built around practical training. Together, the athlete stories and instructional films gave Under Armour ways to inspire audiences and help them get moving.